Diamond at Lowe's

Enterprise Rebrand Across Three Business Units

Diamond Cabinets needed a clear, efficient way to communicate brand value within a crowded retail environment. The work had to align Diamond’s identity with Lowe’s in-store expectations while operating under strict budget, timing, and placement constraints.

I led the art direction and motion design for a brand film built specifically for retail context, prioritizing clarity, pace, and immediate comprehension. The final piece delivered a focused message that supported sales conversations at the shelf and scaled across Diamond’s retail footprint without overproduction.