Cytiva

Enterprise Rebrand Across Three Business Units

Cytiva needed a way to communicate a complex, end-to-end biomanufacturing workflow without physical interaction, at a moment when clarity, safety, and speed were non-negotiable. I led the design and experiential direction of a hands-free digital platform that translated a highly technical process into a clear, navigable system.

The experience used motion and gesture-based interaction to guide users through Cytiva’s integrated offering, from research through delivery, without relying on traditional UI conventions. The result was a scalable, hygienic platform built to support education, engagement, and high-stakes communication in a constrained environment.