Cummins

Enterprise Rebrand Across Three Business Units

Cummins needed a clear way to communicate the performance and engineering advantages of a next-generation turbocharger whose most important innovations were internal and unseen. I led the art direction and visual storytelling for a system designed to reveal complex mechanics in a way that could scale across technical and non-technical audiences.

The work translated detailed engineering input into a controlled 3D and motion framework, using precision, clarity, and restraint to explain function without oversimplification. The resulting assets supported sales, trade shows, and digital channels, giving Cummins a repeatable model for visualizing complex product innovation.